Samuel is a multidisciplinary photographer and creative specialising in fashion editorial and advertising, and the rebranding and retrofit of brands and businesses using arresting imagery. With a meticulous eye for detail within his audacious imagery and being artistically conscious, Samuel has come to understand, to it’s full extent, the power of a photo and how to tailor this into any brand identity. Samuel has devised a versatile, unique and highly recognisable language within his images, one that appeals to personnel across the board of editorial and advertising in the field of fashion. Besides the imagery, a huge part of Samuel’s work is about collaborating with young and established models, taking a huge interest in the new generation of faces, keeping his finger firmly on the pulse of the fashion industry, and having numerous longstanding, collaborative relationships with industry professionals across the UK.
Samuel started out in photography and the creative arts from a young age, developing his practice and style using 35mm and Medium Format film, then moving on to University where he experimented with large format and the latest digital imaging technologies. This is where a profound attunement to portraiture and fashion was discovered, challenging the preconceptions of the male and female figure, and dealing with ideas of androgyny within our society. Samuel’s constantly evolving style hinges on subversive methods to undermine the common practice, often rebelling against what is socially accepted. His images have a dark and unsettling aesthetic which coexists with a refined style for advertising and commerce.