I recently produced a set of e-commerce images for Frasers, working closely with their team to create visuals for a new series of store-led advertising campaigns. The imagery was designed to be used across multiple platforms—including their website and selected store displays throughout the UK—so every detail was carefully considered to ensure versatility and visual impact. We opted for a soft off-white to grey background, a deliberate choice that allowed the colours and textures of the clothing to stand out while also aligning seamlessly with the brand’s in-store aesthetic. The lighting was tailored to be clean and even, creating a polished, high-end feel that translated just as effectively on-screen as it did in print. The result was a cohesive, modern set of visuals that felt both stylish and functional, built to serve across Frasers’ digital and physical retail spaces.