For Isalium London, I produced a two-part photoshoot encompassing both the campaign and e-commerce imagery. After discussing with Isa the brand’s vision and future direction, we reviewed previous shoots and decided to retain the coloured backdrop style as part of Isalium’s visual identity. For the campaign, we selected a deep, rich green — a colour that brings sophistication while allowing us to play with light, shadow, and the clean silhouettes of each tailored piece. This choice also carries a subtle cultural resonance, aligning with the brand’s ethos of celebrating heritage while embracing modern style. For the e-commerce, we opted for a versatile sand backdrop, designed to complement all garment colours and serve as a consistent base for future shoots.

In line with Isalium’s philosophy — “While we proudly serve Africans in the diaspora, Isalium is open to all — a place where heritage meets modern style, and where every stitch tells a story of care, culture, and craftsmanship” — these creative decisions reflect a balance of cultural depth and contemporary elegance. The final deliverables include a complete set of campaign images with logo, resized versions for Instagram and website banners, and the full e-commerce suite, showcasing the breadth of content produced for Isalium London.