JAKI LONDON E-COMM
Jaki London brought me in to take over their e-commerce photography, entrusting me with the task of elevating their visual identity while streamlining the studio process. From the planning stages, I played an integral role in model selection, ensuring the right talent would enhance the brand’s aesthetic and showcase the garments with the right energy. This level of involvement allowed me to align the shoot with Jaki London’s vision from the outset, ensuring consistency in quality and style. Upon stepping into the studio, I quickly adapted to the existing workflow, seamlessly integrating my expertise to refine and optimise the process. Efficiency was key, but never at the expense of quality—every frame was meticulously composed, every pose carefully directed to highlight the fit, movement, and texture of each piece. By striking a balance between precision and fluidity, I ensured the imagery captured not only the clothing’s form but also the essence of the brand, creating compelling visuals that resonate with customers and elevate Jaki London’s online presence.-
Brand: Jaki London
Creative Director: Riyad
Photography: Samuel Geals
Production: D2 Creative Productions
Model: Lyza O @ Nevs Models
Studio: Jaki Studios
Lighting: Profoto
