YG COLLECTION
E-COMMERCE
Created for the return of YG Collection after a two-year hiatus, this shoot was conceived as a visual statement of clarity, confidence, and renewed creative intent. Set against a pure white background, the direction deliberately rejects the familiar off-white tones so often favoured in contemporary branding, opting instead for a modern, uncompromising neutrality that strips the scene back to its essence: form, silhouette, and design. This decision places the garments in absolute focus, allowing the collection to breathe with a sense of refinement and precision that mirrors the brand’s comeback narrative. Across six distinct looks, each piece stands as a sculptural form in its own right—clean, considered, and sharply defined—yet carefully styled to create a wider dialogue of elegance, fashion, and glamour. Working closely with the model, the team introduced fluid yet intentional posing to amplify the lines of the garments, drawing attention to how fabric moves on the body and how silhouette becomes storytelling. The result is a body of work that feels both timeless and contemporary, where restraint becomes luxury, simplicity becomes power, and every image communicates a confident return to elevated design.-
Brand: YG Collection
Brand Owner / Creative Director: Yumel Gonzalez
Photography: Samuel Geals
Production: D2 Creative Productions
Model:
Studio: Silverspace Studios
Lighting: Profoto
