For a recent campaign with Glow Organic, I created a series of images featuring Olympic medalist Maria Sergejeva, designed to embody the brand’s ethos of authenticity, softness, and natural beauty. Glow Organic’s new collection of products inspired a gentle visual language—so I chose to work with a softened, almost pastel-toned colour palette that seamlessly reflected the brand’s clean, conscious identity. The lighting and post-production were carefully considered to maintain a sense of calm and radiance, allowing the makeup to glow naturally on Maria’s skin without overpowering her features. The result was a set of images that feel honest and approachable, yet aspirational—showcasing the versatility of the products through a range of subtle, elegant looks. These visuals now live across Glow Organic’s campaign platforms and blog, offering customers both inspiration and a clear sense of how the makeup enhances rather than masks, always staying true to the brand’s core values.