For a recent campaign with The Golf Base, I created a bold and energetic series of images designed to spotlight key seasonal items and drive interest across their website and social media platforms. The shoot featured a model styled in strong, vivid colours, set against a series of carefully selected background tones to enhance the vibrancy of each look. Two standout rain jackets from Regatta—neon-bright and full of personality—were positioned as hero pieces for the month, photographed against a deep blue backdrop that made the colours leap from the frame and immediately grab attention. These images were crafted with upselling in mind, offering high-impact visuals that elevate the appeal of each garment. In a second set, the model wore performance pieces by Under Armour, striking confident, strength-led poses that embodied the brand’s athletic edge. The entire shoot pulsed with energy and colour, making each frame not only visually engaging but also strategically aligned with The Golf Base’s goals: to excite their customers, drive conversions, and hero standout pieces in a dynamic and modern way.