MASTERCLASS PROMO
Between takes on a recent filming project, I took the opportunity to capture a series of still images in the studio that offered a more intimate and revealing look at the environment we had carefully constructed. These photographs were used to promote a branding masterclass focused on artistic direction, authenticity, and developing a unique visual voice. Rather than hiding the production elements, I leaned into them—choosing to expose the set and its structure, including the light suspended overhead and the microphone just within frame. The boards with text, part of the set design, were deliberately included to reinforce the educational and creative tone of the masterclass. Each image was composed not only to document but to invite viewers in—to show that the person in front of the camera is grounded, relatable, and very much a part of the process. By revealing the mechanics behind the imagery, the photographs themselves became an extension of the message: that powerful branding comes from truth, intention, and thoughtful construction.
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Creative Director: Biro
Photography: Samuel Geals
Lighting Design: Olly Hearsey
Hair and Make Up: Xoe Kingsley
Studio: The Brighton Studio