NUTMEG APPAREL CAMPAIGN
Rivetree celebrates the strength and fluidity of denim by honouring the roots that ground us and the branches that let us move freely. We create enduring pieces that fuse craftsmanship with contemporary energy—designed for those who stand tall, rooted in heritage, yet reaching toward possibility. Our debut Rivetree campaign tells a story of strength and movement. A soft off-white backdrop lets deep indigo denim command attention, while directional lighting casts bold shadows that carve striking silhouettes. Every element—from copper accents recalling classic rivets to the model’s confident, fluid poses—highlights denim built to endure yet move freely.
The model’s natural afro embodies the spirit of Rivetree: rooted in heritage and reaching toward possibility. This shoot captures our mission to craft timeless pieces with modern energy—rooted in tradition, designed to grow with you.-
Brand: RIVETREE
Creative Director: Elena Marcell, Noah Veyron
Photography: Samuel Geals
Production: D2 Creative Productions
Model: Bernice Mia @ Boss Model Management
HMUA: Amara Leigh
Photo Assist: Bonnie
Studio: Silverspace Studios, London
Lighting: Profoto
