WE ARE WE WEAR
I recently worked with WAWW, a UK-based swimwear brand, to shoot their latest e-commerce collection, featuring a vibrant mix of bold block colours, eye-catching neons, and playful printed designs. The creative direction was rooted in a clean, minimal aesthetic—something fresh and polished—but with a dynamic energy brought to life through movement-led posing and bright, punchy lighting. We kept the background pure white to maintain focus on the designs, while sculpting just enough contrast and depth with light to define the silhouettes and textures of each piece. The result was a set of imagery that felt crisp, confident, and summer-ready—exactly what the brand envisioned for their new-season launch.-
Brand: We Are We Wear
Production: D2 Creative Productions
Photography: Samuel Geals
Hair and Make Up: Toni Cameron
